Company News, Regulations

A Win for the Little Guy

Olaplaex tops L'Oréal in patent suit.

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By: TOM BRANNA

Editor

Startup beats behemoth! Yes, it's happening more frequently now in these indie-crazed days, but it's still eyebrow-raising to learn that Olaplex has won a patent dispute against L'Oréal over a hair bleaching system. Yesterday, a jury in federal court in Wilmington, DE awarded Olaplex $91.3 million after deciding that L'Oréal had stolen trade secrets and infringed on patents for protecting hair during the bleaching process.  Four years ago, Olaplex charged that L'Oréal...

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